Drift into failure: a $285M hack is an organisation story, not a code story
Drift Protocol lost $285M in twelve minutes after five days of governance shortcuts. What Perrow, Vaughan and Dekker would have seen coming.
Growth and ecosystem marketer with five years in Web3 and SaaS, now doing an MSc in Security Risk Management at the University of Copenhagen. I write about what risk theory explains in the news, from Danish policy to on-chain hacks.
Drift Protocol lost $285M in twelve minutes after five days of governance shortcuts. What Perrow, Vaughan and Dekker would have seen coming.
Why a fraud model can be accurate and still mostly accuse honest people, and what fintech fraud teams can learn from it.
Securitisation theory was born in Copenhagen. Here's what it says about how Denmark named the airport drone flights.
Zendesk, Calendly, Dropbox, HubSpot, Xero and Airtable all grew in crowded markets. Each leaned hard on one mechanism. Here is what it was, and when it works.
What carries over from Web2 marketing, what doesn't, and the ten channels I'd still use to grow a Web3 project.
Led marketing for a decentralised GPU cloud network from launch through its token generation event. Grew the social audience from 58,000 to 850,000+ in about eight months.
Built on-chain dashboards with Dune, DefiLlama, DappRadar and GA4 for a Bitcoin-aligned Layer-1. Grew the Core Weekly newsletter from 400 to 5,300+ subscribers.
Brand positioning, acquisition and budget allocation for a high-growth digital marketplace.
Ran B2B sales cycles end to end and brought in enterprise pharmaceutical and media clients.
Technical SEO and go-to-market for a Singapore SaaS company: +15% search visibility, +12% traffic.
Launch strategy and technical SEO: +18% organic traffic.
Qualitative and quantitative research for ESG and sustainability consulting clients.
How threats get named and acted on, from securitisation to hybrid warfare.
Threat assessment, scenario building and forecasting.
Why organisations fail or stay reliable under pressure.
How we know what we claim to know about risk.
BA (Hons.) Political Science, University of Delhi, 2020. Member of the programme's Academic Committee.